O2O E-Commerce solution integrated with offline store operation
To revamp the brand image and to implement O2O strategy for marketing in China, Texwood revamp the website and implement a CRM system so that their consumer will have a unique O2O experience while making a purchase from Texwood Apple. To achieve the objective, the below features were implemented.
- API connected with CRM, so that the existing VIP member, or the newly engaged member through WeChat and offline sales can be managed in one place and got the unique purchasing experience offered by Texwood Apple
- Integrated with the existing promotion campaign, so to make sure the same set of coupon can be used online or offline
- Customized reports to let the merchant to monitor their business by data
In result, they got the full O2O experience for their consumer.